FLUENCE - Rebranding

Embarking on a rebranding journey with Fluence, a distinguished family office, Loooop Studio was tasked with creating a unique logo, emblem, and a series of one line illustrations and icons, all integral to the new brand identity. Drawing inspiration from the concept of 'fluence'—flowing, we aimed to sculpt a sophisticated yet approachable brand, seamlessly weaving together elements of finance, technology, and design.