NISSAN - Play it Your Way

For the highly anticipated reveal of the Nissan Micra, the car brand launched the “Play It Your Way” campaign, commissioning minimalistic one line illustrations from Loooop Studio. Capturing the overall design and distinctive features of the new model, these line art illustrations enhanced the campaign's celebration of the Micra’s bold design. Loooop’s artistic reinterpretations included a short, abstract frame-by-frame animation to amplify the campaign's playful spirit on social media. Additionally, Nissan broadcasted a live event across various platforms, showcasing a 5-meter canvas of vibrant Loooop artwork, reminiscent of Pollock's style.