SAMSUNG - More Than a Stylus

Tracing the evolution of Samsung’s Stylus products, Loooop Studio’s one line art served as the foundation for an animated, interactive timeline. Featuring various line illustrations morphing from a common thread to showcase a wide range of features, Loooop’s designs created the “More than a Stylus” chapter of Samsung Within, an interactive mobile platform highlighting the brand’s core values. This commissioned line animation was used online, in taxis, cinemas, airplanes, and in-store promotional materials, universally encouraging consumers to stretch beyond the limits of their imagination.