SK-II - Power of Pitera

Creatively reimagining the story of Pitera™, Loooop Studio’s product illustrations for the Japanese beauty brand SK-II showcased the power of collaborative art with an immersive campaign for the iconic skincare ingredient. Over 18 months, SK-II united artists from various disciplines to celebrate the legacy of Pitera™ in the SK-II Artist Series. Integrating numerous striking artistic responses with the inspiring product, the Power of Pitera™ campaign launched globally with an exclusive exhibition in Shanghai. Subsequently, the Matsumoto Kiyoshi Ikebukuro flagship store in Tokyo opened, showcasing SK-II’s first art-inspired store design. Loooop’s one line illustrations were prominently displayed in stores and airports worldwide, as well as across web and social media platforms.